I am Industrial Designer, keen camper and sports lover. I am inspired by functional aesthetic design that pushes technical boundaries to deliver within time and budget constraints. I have over 20 years of experience in Product Design, Short run and Mass production.

With production ranging from low to high, more than 100 of my designs and design collaborations has been produced and sold in various forms. These include Consumer Products, Medical Products, Packaging and Furniture products. I have a thorough understanding of all processes involved with New product development with a passion to design products to have value for both client and end user by balancing Features, Quality, Aesthetics, Development Costs, and Unit Price.

For the past 11 years I have been involved as a Product Design Manager and Product Designer developing products to obtain funding for the next phase in development or for exit strategies. I thus understands the importance of determining where you are in the development phase, and where you want to end up with the next phase.